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The purchase of Auto Union and NSU was a pivotal point in Volkswagen's history, as both companies yielded the technological expertise that proved necessary for VW to survive when demand for its air-cooled models went into decline. 1970 VW Squareback (Type III) Volkswagen added a "Super Beetle" [33] (the Type 131) to its lineup in 1971.
Because Volkswagen's advertising budget in 1960 was only $800,000, [3] DDB’s bare-bones, black-and-white approach, coupled with a projected common theme of irreverence and humor, fit Wolfsburg's needs well. Each Volkswagen ad was designed to be so complete that it could stand alone as a viable advertisement, even without addressing all ...
The Volkswagen Beetle, officially the Volkswagen Type 1, [a] is a small family car produced by the German company Volkswagen from 1938 to 2003. [ b ] One of the most iconic cars in automotive history, the Beetle is noted for its distinctive shape.
A 1974 "Acapulco" Thing. The Volkswagen Type 181 is a two-wheel drive, four-door convertible, manufactured and marketed by Volkswagen from 1968 until 1983. Originally developed for the West German Army, the Type 181 also entered the civilian market as the Kurierwagen (“courier car”) in West Germany, the Trekker (RHD Type 182) in the United Kingdom, the Thing in the United States and Canada ...
Exclusively manufactured by SAIC-Volkswagen. Lavida: 2008 2018 China MQB A1: Sister model to the Bora. Has been Volkswagen's best selling model in China and typically the best selling sedan of all brands in China. [2] Exclusively manufactured by SAIC-Volkswagen. Magotan (B8) 2005 2014 China MQB A2: The Chinese version of the Passat B8 with a ...
Experts say if Volkswagen knew the fake name stunt would increase their stock prices, the SEC might be interested. A company spokesperson said the change to Voltswagen, with a "T," was a pre-April ...
Ferdinand Porsche [a] (3 September 1875 – 30 January 1951) was an Austrian-Bohemian-German automotive engineer and founder of the Porsche AG.He is best known for creating the first gasoline–electric hybrid vehicle (Lohner–Porsche), the Volkswagen Beetle, the Auto Union racing cars, the Mercedes-Benz SS/SSK, and several other important developments and Porsche automobiles.
The campaign has been the subject of a number of books, with serious scholarly analysis of the campaign's key success factors, including: Think Small: The Story of those Volkswagen Ads by Frank Rowsome (1970); [8] Think Small: The Story of the World's Greatest Ad (2011) by Dominik Imseng; [9] and Thinking Small: The Long, Strange Trip of the ...