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Typically the position of a company's product, product line, or brand is displayed relative to their competition. [1] Perceptual maps, also known as market maps, usually have two dimensions but can be multi-dimensional or use multiple colours to add an extra variable. They can be used to identify gaps in the market and potential partners or ...
The precise origins of the positioning concept are unclear. Cano (2003), Schwartzkopf (2008), and others have argued that the concepts of market segmentation and positioning were central to the tacit knowledge that informed brand advertising from the 1920s, but did not become codified in marketing textbooks and journal articles until the 1950s and 60s.
A Wardley map is a map for business strategy. [1] Components are positioned within a value chain and anchored by the user need, with movement described by an evolution axis. [ 2 ] Wardley maps are named after Simon Wardley who created the technique at Fotango in 2005 having created the evolutionary framing the previous year.
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [ 2 ]
Mark Giarelli at Morningstar recently wrote, "Palantir's outstanding fourth-quarter results, rapid growth amid the artificial intelligence arms race, and strategic positioning in the AI-value ...
Product strategy defines the high-level plan for developing and marketing a product, how the product supports the business strategy and goals, and is brought to life through product roadmaps. A product strategy describes a vision of the future with this product, the ideal customer profile and market to serve, go-to-market and positioning ...
Image source: The Motley Fool. PTC (NASDAQ: PTC) Q1 2025 Earnings Call Feb 05, 2025, 5:00 p.m. ET. Contents: Prepared Remarks. Questions and Answers. Call ...