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  2. Gendered associations of pink and blue - Wikipedia

    en.wikipedia.org/wiki/Gendered_associations_of...

    The study found that the color preferences among the Hadza people in Tanzania differed from those of previous studies, and that their color preferences were the same for men and for women. The researchers concluded that their study called into question previous hypotheses that color preference might have an innate association with gender, and ...

  3. Color preferences - Wikipedia

    en.wikipedia.org/wiki/Color_preferences

    An 'ecological valence theory' (EVT) has been suggested to explain why people have preferences for different colors. This is the idea that the preference for color is determined by the average affective response to everything the individual associates with the color. Hence, positive emotional experiences with a particular color are likely to ...

  4. List of historical sources for pink and blue as gender ...

    en.wikipedia.org/wiki/List_of_historical_sources...

    The pink is usually considered the color for a boy and the blue for a girl, but mothers use their own taste in such matters.... 1899: USA: Table Talk (Philadelphia), volume 14, number 11, November 1899 All Through the Year by Mrs. M. C. Myer. "Cuddledown Town" A marked color-line now exists in the toilets and appointments of the boy and girl-baby.

  5. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    Color names that were atypical were selected more often than typical color names, again confirming a preference for atypical color names and for item descriptions using those names. [58] Moreover, those who chose sweatshirts bearing atypical color names were described as more content with their purchase than those who selected similar items ...

  6. Color scheme - Wikipedia

    en.wikipedia.org/wiki/Color_scheme

    This color scheme is the most varied color scheme because it uses six colors which are arranged into three complementary color pairs, or it could be seen as two color schemes that are complimentary to each other—such as two triadic color schemes or two near-analogous color schemes—or adding a complementary pair to a rectangular tetradic ...

  7. Color analysis - Wikipedia

    en.wikipedia.org/wiki/Color_analysis

    Color analysis (American English; colour analysis in Commonwealth English), also known as personal color analysis (PCA), seasonal color analysis, or skin-tone matching, is a term often used within the cosmetics and fashion industry to describe a method of determining the colors of clothing and cosmetics that harmonize with the appearance of a person's skin complexion, eye color, and hair color ...

  8. Choice modelling - Wikipedia

    en.wikipedia.org/wiki/Choice_modelling

    Choice modelling attempts to model the decision process of an individual or segment via revealed preferences or stated preferences made in a particular context or contexts. Typically, it attempts to use discrete choices (A over B; B over A, B & C) in order to infer positions of the items (A, B and C) on some relevant latent scale (typically ...

  9. Human variability - Wikipedia

    en.wikipedia.org/wiki/Human_variability

    Examples of variations which may be given different values in different societies include skin color and/or body structure. Race and sex have a strong value difference, while handedness has a much weaker value difference. The values given to different traits among human variability are often influenced by what phenotypes are more prevalent ...