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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1] [2]
This design is on all Levi's jeans today. In December 1870, Davis was asked by a customer to make a pair of strong working pants for her husband who was a woodcutter. [7] To create suitably robust pants for working, he used duck cloth and reinforced the weak points in the seams and pockets with the copper rivets.
When WWD asked designers from around the world during the recent round of fashion weeks to name the one thing in fashion they wish they had invented, the answers were often predictable — jeans ...
Today, Levi’s is in a very different position: This month, its stock price has hovered at around $13, and the company also severely cut its 2023 profit outlook after it reported a major decline ...
The first bone scrapers appropriate for scraping hides to make supple leather were found in Morocco dating to 90–120,000 years ago. [29] [30] 164 kya – 47 kya: Heat treating of stone blades in South Africa. [31] 135 kya – 100 kya: Beads in Israel and Algeria [32] 100 kya: Compound paints made in South Africa [33] [34] [35]
Raymond Loewy (/ ˈ l oʊ i / LOH-ee, French: [ʁɛmɔ̃ levi]; [2] November 5, 1893 – July 14, 1986) was a French-born American industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries.
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