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The "Swoosh" logo. The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [1] [2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). [3]
[1] Davidson went on to be known as "The Logo Lady". [7] In 1995, Nike removed the word "Nike" from the logo; the Swoosh now stands alone as the brand's logo. [11] Davidson retired in 2000, and now engages in hobbies and volunteer work, including weekly duties at the Ronald McDonald House at Legacy Emanuel Hospital & Health Center in Oregon. [1]
Swoosh, the logo of Nike Inc., an example of a debranded logo. Debranding is a marketing strategy to remove the manufacturers name from a product to appear less corporate, or to save on advertising. De-corporatizing is when a company removes its name from its logo for a marketing campaign in an attempt to make themselves appear less corporate ...
The logo's palm tree is symbolic of Santa Barbara, where Meghan and Prince Harry call home with their kids Prince Archie, 5, and Princess Lilibet, 3. Meanwhile, hummingbirds hold a special ...
Originally, real arches were part of the restaurant design. They were incorporated into the chain's logo in 1962, which resembled a stylized restaurant, and in the current Golden Arches logo, introduced 1968, resembling an "M" for "McDonald's". They are widely regarded to be one of the most recognizable logos in the world.
1991: Marvel trademarks the design of its logo. In 1991, Marvel further strengthened its brand protection by applying for a design mark trademark. Unlike a standard character mark, which protects ...
Jazz is a trademarked design that is featured on disposable cups. [1] The design was introduced in 1992, and is considered an icon of 1990s culture. Jazz has also become a meme and has gained a cult following. Fans have applied the design to various objects, including automobiles, shirts, and shoes.
Physique: The physical characteristics and iconography of your brand ( such as the Nike swoosh or the orange pantone of easyJet). Personality: The persona, how a brand communicates with their audience, which is expressed through its tone of voice, design assets and then integrates this into communication touchpoints in a coherent way.