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Daybreak replaced GMTV, which aired its last weekday edition on 3 September 2010. Daybreak launched three days later. In March 2014, ITV announced that the show would end later in 2014 to be replaced by the launch of Good Morning Britain [2] on 28 April 2014. [3] [2]
On 9 July 2010 it was announced ITV would rebrand GMTV as Daybreak. [1] On 31 August 2010 the new presenting line-up was announced. [2] [3] On 5 December 2011 original presenters Christine Lampard and Adrian Chiles were "axed" from the programme. [4] On 11 June 2012, it was announced the programme would undergo a new look and presenting team. [5]
The following details are for the programmes that GMTV (Good Morning Television) broadcast on ITV. GMTV is the former breakfast television franchise for the UK's ITV network. It began broadcasting on Friday 1 January 1993 and finished on Friday 3 September 2010, being replaced by ITV Breakfast .
Lampard is the show’s longest serving presenter, aside from Kelly herself. From 2010 to 2012, the show was presented by Kelly from Monday–Thursday with a rotation of guest hosts presenting on Fridays. From 2012 to 2014, regular stand-in host Kate Garraway presented the Friday shows. From 2014 to 2023, Kelly presented the Friday shows.
GMTV with Lorraine [2] guest presenter Daily Mirror columnist Penny Smith: 1993–2010 GMTV, GMTV Today newsreader and GMTV Newshour presenter BBC London Breakfast Show Presenter & Newspaper Reviewer on BBC News Channel Lorraine Kelly: 1993–2010 GMTV with Lorraine and GMTV presenter Presenter for Daybreak (2012-2014) and Lorraine (2010 ...
CITV was broadcast each weekend on ITV Breakfast on weekends originally from 06:00-09:25. In the summer holidays, it was usually cut back to 8.25am. The CITV simulcast came to an end in August 2023, when kids programmes were moved to ITVX and ITV2. [2] Daytime repeats are now broadcast during the earlier hours of the ITV Breakfast slot at weekends.
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28 April – Good Morning Britain makes its debut on ITV. [78] The first edition has an average audience of 800,000, just over half of the 1.5 million who tune into BBC Breakfast, but an improvement on ratings for Daybreak. [79] However, by 30 April audiences have fallen to 600,000, the average Daybreak viewership. [80]