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  2. Clear-channel station - Wikipedia

    en.wikipedia.org/wiki/Clear-channel_station

    A clear-channel station is a North American AM radio station that has the highest level of protection from interference from other stations, particularly from nighttime skywave signals. This classification exists to ensure the viability of cross-country or cross-continent radio service enforced through a series of treaties and statutory laws.

  3. Lasswell's model of communication - Wikipedia

    en.wikipedia.org/wiki/Lasswell's_model_of...

    Despite being widely seen as a model of communication, not everyone agrees that this is an accurate characterization. [2] A model of communication is a simplified presentation that aims to give a basic explanation of the process by highlighting its most fundamental characteristics and components.

  4. Models of communication - Wikipedia

    en.wikipedia.org/wiki/Models_of_communication

    The channel is the sensory route on which the signal travels. For example, expressing one's thoughts in a speech encodes them as sounds, which are transmitted using air as a channel. Decoding is the reverse process of encoding: it happens when the signal is translated back into a message. [16] [17] [18]

  5. Shannon–Weaver model - Wikipedia

    en.wikipedia.org/wiki/Shannon–Weaver_model

    The Shannon–Weaver model is one of the first and most influential models of communication. It was initially published in the 1948 paper "A Mathematical Theory of Communication" and explains communication in terms of five basic components: a source, a transmitter, a channel, a receiver, and a destination. The source produces the original message.

  6. Broadbent's filter model of attention - Wikipedia

    en.wikipedia.org/wiki/Broadbent's_filter_model_of...

    Early selection models of attention. The early selection model of attention, proposed by Broadbent, [1] posits that stimuli are filtered, or selected to be attended to, at an early stage during processing. A filter can be regarded as the selector of relevant information based on basic features, such as color, pitch, or direction of stimuli.

  7. Schramm's model of communication - Wikipedia

    en.wikipedia.org/wiki/Schramm's_model_of...

    For Schramm, communication is about sharing information or having a common attitude towards signs. His model is based on three basic components: a source, a destination, and a message. The process starts with an idea in the mind of the source. This idea is then encoded into a message using signs and sent to the destination.

  8. Dual-coding theory - Wikipedia

    en.wikipedia.org/wiki/Dual-coding_theory

    Dual-coding theory is a theory of cognition that suggests that the mind processes information along two different channels; verbal and nonverbal. It was hypothesized by Allan Paivio of the University of Western Ontario in 1971. In developing this theory, Paivio used the idea that the formation of mental imagery aids learning through the picture ...

  9. Media richness theory - Wikipedia

    en.wikipedia.org/wiki/Media_richness_theory

    Information richness is defined by Daft and Lengel as "the ability of information to change understanding within a time interval". [1] Media richness theory states that all communication media vary in their ability to enable users to communicate and to change understanding. [4] The degree of this ability is known as a medium's "richness."