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  2. Business Model Canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  3. Business model - Wikipedia

    en.wikipedia.org/wiki/Business_model

    Business model innovation is an iterative and potentially circular process. [1] A business model describes how an organization creates, delivers, and captures value, [2] in economic, social, cultural or other contexts. The model describes the specific way in which the business conducts itself, spends, and earns money in a way that generates profit.

  4. Media management - Wikipedia

    en.wikipedia.org/wiki/Media_management

    Media management. Media management is a business administration discipline that identifies and describes strategic and operational phenomena and problems in the leadership of media enterprises. Media management contains the functions strategic management, procurement management, production management, organizational management and marketing of ...

  5. Function model - Wikipedia

    en.wikipedia.org/wiki/Function_model

    The function model in the field of systems engineering and software engineering originates in the 1950s and 1960s, but the origin of functional modelling of organizational activity goes back to the late 19th century. In the late 19th century the first diagrams appeared that pictured business activities, actions, processes, or operations, and in ...

  6. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Consumer-to-business marketing or C2B marketing is a business model where the end consumers create products and services which are consumed by businesses and organizations. It is diametrically opposed to the popular concept of B2C or Business- to- Consumer where the companies make goods and services available to the end consumers.

  7. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Marketing mix is the most important part of marketing strategy, which is "the framework to manage marketing and incorporate it within a business context [6] ". Marketing strategy: how a business achieves its marketing objectives. The initial step to achieve a marketing strategy is to identify the market target and build up a business plan.

  8. Presentation program - Wikipedia

    en.wikipedia.org/wiki/Presentation_program

    In computing, a presentation program (also called presentation software) is a software package used to display information in the form of a slide show. It has three major functions: [1] an editor that allows text to be inserted and formatted. a method for inserting and manipulating graphic images and media clips.

  9. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    Marketing. Advertising refers to any paid form of communication designed to create interest in or stimulate sales of products or services. Companies are constantly searching for novel media, such as these human billboards, to get their message out to potential consumers.