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Wikimedia banner as example of geotargeting for its donation drive, here specifically targeting Netherlands. In geomarketing and internet marketing, geotargeting is the method of delivering different content to visitors based on their geolocation.
In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities. [1] It can be used in any aspect of the marketing mix — the product, price, promotion, or place ( geo targeting ).
A proposal has been developed [12] to extend Geo to cover other bodies, such as Mars and the Moon. An example is the Flickr photo-sharing Web site, which provides geographic data for any geotagged photo in all of the above-mentioned formats.
These instruments are commonly used in military applications when an aircraft or operator is targeting an area, the position is inaccessible (for example over a valley or wetland), there are personal health & safety concerns (motorway traffic), or the user wants to quickly capture multiple targets from a single, safe position (trees, street ...
There are two types of location-based services in general: push and pull.. The push approach is more versatile and is divided into two types. A not requested service is the more common approach amongst the two approaches, as this allows advertisers to target users until the users do not want the ads to be sent to them.
For example, if the user types promotional pens into a search engine such as Google, ads for promotional pens will appear at the top of the page above the organic listings. These ads will be geo-targeted to the area of the user's IP address, showing the product or service in the local area or surrounding regions.
For example: at a concert, a digital ad relating to the performer or an affiliated company could be sent to only those people in the venue. For example, a local auto-dealership builds a virtual boundary within a few square miles from its dealership's location to target car buyers within the same neighborhood.
Geomessaging is a technology that allows a person or system to send a message based on any media to a device that enters or exits one or more regions. [1] Those regions can be created by using geofences, based on Latitude and Longitude, or adding beacons to the system associating those beacons with named locations.