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In response to these issues, Groupon officials have stated that deals sold will be capped in advance to a number that the business can service effectively. [ 10 ] In 2015, it was reported that 88% of merchants agree that their Groupon deal brought in new customers, and 82% of customers say they are likely to return to the merchant again. [ 7 ]
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With Groupon taking 50 percent of every deal, plus a small credit-card handling fee, [9] in late 2010 it was reported by Mashable that Groupon's annual revenue was $800 million. [10] On December 1, 2010, The New York Times reported that Groupon was the subject of a $6 billion acquisition bid from Google , which Groupon turned down.
In October 2011, Groupon [23] raised $950 million in private funding and then paid $810 million to employees and investors. Lefkofsky and his family were paid $398 million. [24] In August 2013, Lefkofsky became CEO of Groupon; [25] in November 2016, he stepped down as CEO, resuming his role as Chairman. [26]