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Sage 100 or Sage100cloud, formerly known as Sage 100 ERP, and before that Sage MAS 90 or Sage MAS 200, is accounting software offered by Sage. [1]First offered in the mid 1988s by a company called State of the Art, Inc, the Master Accounting Series for the 90s, gained significant market share by developing a reseller channel largely made up of Certified Public Accountants (CPAs).
By 1993, Sage Sterling was the market leader, with 62.5% of the integrated accounting software market. [5] In the late 1990s, Sage Instant – a cut-down version of the product line – was introduced. [6] Later, the product was rebranded as Sage Line 50, a reference to the target market of the product, and in the 2000s was rebranded to Sage 50.
A niche market [note 1] is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target. It is also a small market segment. Sometimes, a product or service ...
Niche marketing, is also primarily known as concentrated marketing, which means that firms are using all their resources and skills on one particular niche. Niche marketing has become one of the most successful marketing strategies for many firms as it identifies key resources and gives the marketer a specific category to focus on and present ...
In addition to general accounting functions, the software may include integrated or add-on management information systems, and may be oriented towards one or more markets, for example with integrated or add-on project accounting modules. Software applications in this market typically include the following features: Industry-standard robust ...
Therefore, many accounting practitioners preferred the manual approach rather than computer-based. Today, accounting information systems are more commonly sold as prebuilt software packages from large vendors such as Microsoft, Sage Group, SAP and Oracle where it is configured and customized to match the organization's business processes.
Thus, differentiation is the process of distinguishing the differences of a product or offering from others, to make it more attractive to a particular target market. [3] Although research in a niche market may result in changing a product in order to improve differentiation, the changes themselves are not differentiation. Marketing or product ...
A vertical market is a market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs. A horizontal market is a market in which a product or service meets the needs of a wide range of buyers across different sectors of an economy .