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William James McGuire (February 17, 1925 in New York City, New York – December 21, 2007 in New Haven, Connecticut) was an American social psychologist known for his work on the psychology of persuasion and for developing Inoculation theory. [1]
Social psychology is the methodical study of how thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others. [1] Social psychologists typically explain human behavior as a result of the relationship between mental states and social situations, studying the social conditions under which thoughts, feelings, and behaviors occur, and how these variables ...
John M. Darley (April 3, 1938 – August 31, 2018) was an American social psychologist and professor of psychology and public affairs at Princeton University. [2] Darley is best known, in collaboration with Bibb Latané, for developing theories that aim to explain why people might not intervene (i.e. offer aid) at the scene of an emergency when others are present; this phenomenon is known as ...
Social comparison theory – suggests that humans gain information about themselves, and make inferences that are relevant to self-esteem, by comparison to relevant others. Social exchange theory – is an economic social theory that assumes human relationships are based on rational choice and cost-benefit analyses. If one partner's costs begin ...
Social cognition came to prominence with the rise of cognitive psychology in the late 1960s and early 1970s and is now the dominant model and approach in mainstream social psychology. [10] Common to social cognition theories is the idea that information is represented in the brain as " cognitive elements " such as schemas , attributions , or ...
In social psychology, social value orientation (SVO) is a person's preference about how to allocate resources (e.g. money) between the self and another person. SVO corresponds to how much weight a person attaches to the welfare of others in relation to the own.
Social cognitive theory (SCT), used in psychology, education, and communication, holds that portions of an individual's knowledge acquisition can be directly related to observing others within the context of social interactions, experiences, and outside media influences.
In social psychology, reciprocity is a social norm of responding to an action executed by another person with a similar or equivalent action. This typically results in rewarding positive actions and punishing negative ones. [1] As a social construct, reciprocity means that in response to friendly actions, people are generally nicer and more ...