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Many celebrities have signed contracts with perfume houses to associate their name with a signature scent, as a self-promotion campaign. [1] The scents are then marketed; the association with the celebrity's name usually being the selling point of the campaign.
Cosmo editors came together to test and review the longest-lasting perfumes in 2023. We rated the best from brands like Gucci, Chanel, Le Labo, Creed, and more.
1818 Signature: Brooks Brothers [62] 2010 Forbidden Affair: Anna Sui: Procter & Gamble [63] 2010 24 Gold: 24 [64] 2010 S by Shakira: Shakira (see List of celebrity-branded perfumes) Puig: 2011 1697 Frapin: Frapin: Bertrand Duchaufour: 2011 CK Shock: Calvin Klein: Ann Gottlieb [65] 2011 Daisy Eau So Fresh: Marc Jacobs Marc Jacobs [66] 2011 Fan ...
In 2000 Aguilera signed a deal with New Dana Perfumes Corporation (NDPC) to promote, choose colors, products and packaging for Fetish cosmetics line. [1] The brand consisted of a wide variety of makeup, nail arts, shower gels, bath oils, body lotions, [2] as well three fragrances—manufactured in partnership with International Flavors & Fragrances (IFF). [3]
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Scents have evolved over time. From 1983 until about 1989, the variant names were descriptions of the fragrances and included Musk, Spice, Amber, Oriental, and Marine. From 1990 until 1996, geographic names for fragrances were used. In 2009, the brand launched an eight-centimetre container called the Axe Bullet.
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