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The company is known for its mascot, Harry Hastings, an animated figure dressed in armour from the Battle of Hastings in 1066. He is also known for singing a catchy tune of the number 0800 00 1066 (with the final 4-digit number being a reference about the Battle of Hastings .) [ 11 ] Based in Bexhill-on-Sea , the company is one of the largest ...
Founder, Hastings Direct Guy "David" Gundlach (July 21, 1955 – October 16, 2011) was an American entrepreneur, business leader and film producer. He founded the insurance company Hastings Direct and produced the award-winning film Get Low .
The group owns a number of general insurance brands operating within the United Kingdom, including Direct Line, Direct Line for Business, Churchill, Privilege, Darwin and Green Flag. Direct Line is a company that specialises in selling insurance and other financial services, sold directly to consumers by telephone and the internet. [23]
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In 2016 operating profit was £253,000 but restructuring costs led to a loss of approximately £22,000 despite an increase in revenue to £47.3m from improved sales of 299,000 new policies and 90,000 renewals. [17] [1] [19] That year saw a reduced income from Southern Rock of £22.1m but an increased £39.5m paid to Rock Services. [17]
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