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A sponsored search auction (SSA), also known as a keyword auction, is an indispensable part of the business model of modern web hosts.It refers to results from a search engine that are not output by the main search algorithm, but rather clearly separate advertisements paid for by third parties.
The generalized first-price auction (GFP) is a non-truthful auction mechanism for sponsored search (a.k.a. position auctions). [1] In sponsored search n bidders compete for the assignment of k slots. Each slot has an associate click-through rate, the click-through rates are decreasing from top to bottom. The GFP mechanism asks each bidder for a ...
The auction plays out in an automated fashion every time a visitor triggers the ad spot. When the ad spot is part of a search engine results page , the automated auction takes place whenever a search for the keyword that is being bid upon occurs. All bids for the keyword that targets the searcher's Geo-location, the day and time of the search ...
Auction software is application software, that can either be deployed on a desktop, on a web server [1] [2] or as a smart contract [3] on a blockchain virtual machine. This software is used by auctioneers and participants of online auctions such as eBay .
A first-price sealed-bid auction (FPSBA) is a common type of auction. It is also known as blind auction. [1] In this type of auction, all bidders simultaneously submit sealed bids so that no bidder knows the bid of any other participant. The highest bidder pays the price that was submitted. [2]: p2 [3]
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