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The Shredded Wheat Company began producing Triscuit in 1903 in Niagara Falls, New York. [2] The name Triscuit may have come from a combination of the words electricity and biscuit [3] or the commonly held belief that "tri" is a reference to the three ingredients used (wheat, oil, and salt), [4] [5] but this is disputed due to conflicting adverts and poor records. [6]
In 1993, Nabisco sold the brand to Kraft General Foods, but it was still under the Nabisco name until 1999, whereupon it was sold under the slogan "Nabisco brought to you by Post." Canadian production has been at Niagara Falls, Ontario, since 1904 due to nearby hydro-electric power. Shredded Wheat was also produced in Niagara Falls, New York ...
Kellogg Co. v. National Biscuit Co., 305 U.S. 111 (1938), is a United States Supreme Court case in which the Court ruled that the Kellogg Company was not violating any trademark or unfair competition laws when it manufactured its own Shredded Wheat breakfast cereal, which had originally been invented by the National Biscuit Company (later called Nabisco).
Nabisco (/ n ə ˈ b ɪ s k oʊ /, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois -based Mondelēz International .
Mondelez International, Inc. (/ ˌ m ɒ n d ə ˈ l iː z / MON-də-LEEZ) [3] (styled as Mondelēz International) is an American multinational confectionery, food, holding, beverage and snack food company based in Chicago. [4]
R. J. Reynolds Tobacco Company was founded in Winston-Salem, North Carolina, in 1875 and changed its name to R. J. Reynolds Industries, Inc. in 1970.It became RJR Nabisco on April 25, 1986, after the company's $4.9 billion purchase, and earlier 1.9 billion stock swap, of Nabisco Brands Inc. in 1985.
Coupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups). Time, location and sizes (e.g. five pound vs. 20 pound bag) [12] affect prices; coupons are part of the marketing mix. [13] So is knowing about the customer. [14] [12]
Download QR code; Print/export Download as PDF; ... Nabisco; Retrieved from " ... This page was last edited on 22 March 2012, at 20:06 ...
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