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  2. Dihydrogen monoxide parody - Wikipedia

    en.wikipedia.org/wiki/Dihydrogen_monoxide_parody

    Dihydrogen monoxide is a name for the water molecule, which comprises two hydrogen atoms and one oxygen atom (H 2 O).. The dihydrogen monoxide parody is a parody that involves referring to water by its unfamiliar chemical systematic name "dihydrogen monoxide" (DHMO, or the chemical formula H 2 O) and describing some properties of water in a particularly concerning manner — such as the ...

  3. Science - Wikipedia

    en.wikipedia.org/wiki/Science

    Science is a systematic discipline that builds and organises knowledge in the form of testable hypotheses and predictions about the universe. [1] [2] Modern science is typically divided into two or three major branches: [3] the natural sciences (e.g., physics, chemistry, and biology), which study the physical world; and the social sciences (e.g., economics, psychology, and sociology), which ...

  4. Uncanny - Wikipedia

    en.wikipedia.org/wiki/Uncanny

    The uncanny is thus "an idea beyond one's ken", [8] something outside one's familiar knowledge or perceptions. Freud noted the German unheimlich as the antonym of heimlich, or the "homely". [4] A more literal rendering of the psychoanalytic concept of the uncanny would therefore be "unhomeliness".

  5. Mere-exposure effect - Wikipedia

    en.wikipedia.org/wiki/Mere-exposure_effect

    Gustav Fechner conducted the earliest known research on the effect in 1876. [2] Edward B. Titchener also documented the effect and described the "glow of warmth" felt in the presence of something familiar; [3] however, his hypothesis was thrown out when results showed that the enhancement of preferences for objects did not depend on the individual's subjective impressions of how familiar the ...

  6. Scientific terminology - Wikipedia

    en.wikipedia.org/wiki/Scientific_terminology

    Scientific terminology is the part of the language that is used by scientists in the context of their professional activities. While studying nature, scientists often encounter or create new material or immaterial objects and concepts and are compelled to name them.

  7. Defamiliarization - Wikipedia

    en.wikipedia.org/wiki/Defamiliarization

    Defamiliarization or ostranenie (Russian: остранение, IPA: [ɐstrɐˈnʲenʲɪjə]) is the artistic technique of presenting to audiences common things in an unfamiliar or strange way so they could gain new perspectives and see the world differently.

  8. Social cue - Wikipedia

    en.wikipedia.org/wiki/Social_cue

    However, when no face was visible, performance on the tasks significantly declined, especially for tasks involving unfamiliar symbols and signs. Leekam et al. state that it is possible that children understood the significance of the pointing sign due to their familiarity with it; children as young as 12 months old begin to comprehend and use ...

  9. Outline of science - Wikipedia

    en.wikipedia.org/wiki/Outline_of_science

    A practitioner of science is called a "scientist". Modern science respects objective logical reasoning, and follows a set of core procedures or rules to determine the nature and underlying natural laws of all things, with a scope encompassing the entire universe. These procedures, or rules, are known as the scientific method.