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The digital architecture of each social media platform influences how users receive information and interact with each other, thereby influencing the political communication strategies employed on each social media platform. [4] Users can connect directly to politicians and campaign managers and vice versa.
A communication platform such as social media is persuasive and often works to change or influence opinions regarding political views because of the abundance of ideas, thoughts, and opinions circulating through the social media platform.
Political communication has long used political persuasion, which is a key subfield for rhetoric studies. Political figures understand the role of the media in gaining the acceptance of voters. [18] For example, political communication delivered through social media tends to be accompanied by social interaction and public opinion. [19]
The media's agenda-setting power can shape the issues that receive attention from the public and policymakers. Media coverage can impact public opinion and policy preferences. Political parties can also influence the media agenda formation. The media's influence on politics is not always consistent and can vary depending on the context.
Agenda-setting theory was formally developed by Maxwell McCombs and Donald Lewis Shaw in a study on the 1968 presidential election deemed "the Chapel Hill study". McCombs and Shaw demonstrated a strong correlation between one hundred Chapel Hill residents' thought on what was the most important election issue and what the local news media reported was the most important issue.
The concept of mediatization still requires development, and there is no commonly agreed definition of the term. [4] For example, a sociologist, Ernst Manheim, used mediatization as a way to describe social shifts that are controlled by the mass media, while a media researcher, Kent Asp, viewed mediatization as the relationship between politics, mass media, and the ever-growing divide between ...
Politics and the mass media are closely intertwined, as the mass media play a role in shaping public opinion around political topics and figures. Media is at times referred to as the fourth branch of government in democratic countries, or the fourth estate for its role as a watchdog for political affairs for the public. [76] [77] Mass media ...
A common critique of critical political economy (often from the cultural studies approach) is that, like Marx, it fetishizes capitalism and is deterministic technologically and/or economically. [1] Christian Fuchs and Vincent Mosco in their book Marx and the Political Economy of the Media compile the effects of media communication in a ...