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The entertaining and engaging political news , some mass media outlets introduced, procured the rise of soft news. As indicated by Newman and Smith, in their essay titled “Fanning the Flames, Religious Media Consumption and American Politics,” in 2007, soft news can have considerable political influence. [37]
Politics and the mass media are closely intertwined, as the mass media play a role in shaping public opinion around political topics and figures. Media is at times referred to as the fourth branch of government in democratic countries, or the fourth estate for its role as a watchdog for political affairs for the public.
Oftentimes, social media compounds with the mass media networks such as cable television. For many individuals, cable television serves as the basis and first contact for where many get their information and sources. Cable television also has commentary that creates partisanship and builds on to people's predispositions to certain parties.
Political communication and influence through microblogging—An empirical analysis of sentiment in Twitter messages and retweet behavior. In System Science (HICSS), 2012 45th Hawaii International Conference on (pp. 3500-3509). IEEE. Stieglitz, S., & Dang-Xuan, L. (2013). Social media and political communication: a social media analytics framework.
Mediacracy is a situation in government where the mass media effectively has control over the voting public.Mediacracy is closely related to a theory on the role of media in the United States political system, that argues that media and news outlets have a large level of influence over voting citizens' evaluations of candidates and political issues, thereby possessing effective control over ...
Mediatization (or medialization [1]) is a method whereby the mass media influence other sectors of society, including politics, business, culture, entertainment, sport, religion, or education. Mediatization is a process of change or a trend, similar to globalization and modernization, where the mass media integrates into other sectors of the ...
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PEC (Political Economy of Communications) analyzes the power relations between the mass media system, information and communications technologies (ICTs) and the wider socioeconomic structure in which these operate, with a focus on understanding the historical and current state of technological developments.