Search results
Results from the WOW.Com Content Network
This is an incomplete list of trade magazines (or trade journals) which are notable. This literature-related list is incomplete ; you can help by adding missing items . ( October 2021 )
Example of a modern trade magazine is Broadcast. targeted towards readers in radio and television broadcast industry in United Kingdom. A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular trade or industry. [1]
The International Journal of Business Communication is a quarterly peer-reviewed academic journal covering the field of business communication. The editors-in-chief are Jacqueline and Milton Mayfield ( Texas A&M International University ).
"Trade catalog" derives from the expression "to the trade," and the materials were originally produced by manufacturers and wholesalers for their salesmen to market to retailers. The Trade Literature Collection is internationally known as an extraordinary source for the history of American business, technology, marketing, consumption, and ...
The journal is abstracted and indexed in Scopus, EBSCO databases, ERIC, ProQuest databases, and the Social Sciences Citation Index.According to the Journal Citation Reports, its 2018 impact factor is 0.900, ranking it 77th out of 88 journals in the category "Communication" [1] and 129th out of 147 journals in the category "Business". [2]
Business and Professional Communication Quarterly is a quarterly peer-reviewed academic journal covering communication management. The editor-in-chief is Melinda Knight ( Montclair State University ).
Botan, C. (1997). Ethics in strategic communication campaigns: The case for a new approach to public relations. Journal of Business Communication, 34(2), 188-202. Esrock, S. L., & Leichty, G. B. (1999). Corporate World Wide Web pages: Serving the news media and other publics. Journalism & Mass Communication Quarterly, 76(3), 456-467.
Business communication meets IBCS standards if it adheres to the rules of the following three pillars: Conceptual rules assist in the clear transmission of content by providing an appropriate storyline. These rules draw on the work of authors such as Barbara Minto. [1] Based on scientific studies and practical experience, they are widely ...