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The opportunity for the ship to return to Key West came about in 1997 and she was subsequently purchased by Historic Tours of America, Key West. HTA restored her original name, Western Union and ran sunset and day sails as well as charter trips. But in early 2007, HTA announced it had been losing $100,000/year on the charters and put the boat ...
Sunset Key is a 27-acre (11-hectare) residential neighborhood and resort island in the city of Key West, Florida. It is located about 500 yards (460 m) off the coast of the island of Key West. The island is privately held among its residents. The island is accessible only by a shuttle boat that runs from the Margaritaville Marina out to the island.
The city's restrictions on cruise ships apply equally to all three ports. [13] As of 2024, Mallory Square Dock is primarily used by American Cruise Lines, a small-ship cruise line, while Pier B is currently being used for all cruise ships. [14] [15] A domestic ferry port operates near the Bight of Key West.
Cruise lines earn significantly from selling onshore excursions offered by local contractors; keeping 50% or more of what passengers spend for these tours. [47] In addition, cruise ships earn significant commissions on sales from onshore stores that are promoted on board as "preferred" (as much as 40% of gross sales).
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As a marketing strategy the new line introduced all-inclusive fares including gratuities, beverages, port charges, travel insurance, and some complimentary shore excursions. [3] As about 80 percent of Silversea's customers were expected to come from North America, the line established a sales office in Fort Lauderdale, Florida.
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