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The four-sides model (also known as communication square or four-ears model) is a communication model postulated in 1981 by German psychologist Friedemann Schulz von Thun. According to this model every message has four facets though not the same emphasis might be put on each.
The problem of communication was already discussed in Ancient Greece but the field of communication studies only developed into a separate research discipline in the middle of the 20th century. All early models were linear transmission models, like Lasswell's model , the Shannon–Weaver model , Gerbner's model, and Berlo's model .
Transformational leadership is a leadership theory in which a leader's behaviors influence their followers, inspiring them to perform beyond their perceived capabilities. . This style of leadership encourages individuals to achieve unexpected or remarkable results by prioritizing their collective vision over their immediate self-intere
Recent academic research using the MLQ continue to use the original scale names. [ 17 ] The MLQ is often combined with the Authentic Leadership Questionnaire (ALQ) to assess the self-awareness, transparency, ethics/morality, and processing ability of leaders (the ALQ was constructed by Avolio with William L. Gardner and Fred O. Walumbwa in 2007).
The credibility and attractiveness of the communicator (source), the quality and sincerity of the message (nature of the communication), and the attention, intelligence and age of the audience (nature of the audience) can influence an audience's attitude change with a persuasive communication.
The Goals, Plans, Action theory explains how people use influence over others to accomplish their goals. This theory is prominent in the field of interpersonal communication. The theory is a model for how individuals gain compliance from others. [1] There can be multiple goals related to the need for compliance.
A model of communication is a simplified presentation that aims to give a basic explanation of the process by highlighting its most fundamental characteristics and components. [16] [8] [17] For example, James Watson and Anne Hill see Lasswell's model as a mere questioning device and not as a full model of communication. [10]
Characterized by the satisfaction leaders derive from exerting influence over the attitudes and behaviors of others. Need for power has a positive relationship with leader effectiveness. [39] Oral/written communication (Proximal - Social Skills) Oral and written communication skills are found to be significantly correlated with leader ...