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Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think".
The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company. Other popular advertising campaigns include the 2000s " iPod People ", the 2002 Switch campaign, and most recently the Get a Mac campaign which ran from 2006 ...
Think different – specific TV & print ad campaign, inferring how Macs do things differently (meaning better) to other computers used in the home and small to medium-sized businesses. Get a Mac – TV ad campaign, humorously inferring the superior nature of a Mac vs. Windows PC.
Eric Risberg/AP As expected, Apple (AAPL) finally spilled the beans on the Apple Watch. Monday's media event has consumers buzzing about $17,000 smart watches and fretting about 18-hour battery ...
The Apple slogan "Think different," meaning "Think differently", first used in 1997, has been widely taken as a response to IBM's THINK. [ 12 ] [ 13 ] [ 14 ] THINK signs in several languages
Apple on Monday announced its newest iPhones, including the iPhone 16 and 16 Plus as well as the iPhone 16 Pro and Pro Max.Prices start at $799, and preorders for the devices open Friday. "The ...
Listen and subscribe to Living Not So Fabulously on Apple ... and Republicans spent more than $77 million on campaign ads targeting transgender rights. As a result, many LGBTQ people in the US are ...
The success of Apple Stores have had significant influence over other consumer electronics retailers, who have lost traffic, control and profits due to a perceived higher quality of service and products at Apple Stores. [41] Apple's brand loyalty among consumers causes long lines of hundreds of people at new Apple Store openings or product ...