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A wedding dress or bridal gown is the dress worn by the bride during a wedding ceremony. The color, style and ceremonial importance of the gown can depend on the religion and culture of the wedding participants. Wedding dresses hold a significant place in fashion, symbolizing personal expression, and cultural traditions and societal values.
When May Department Stores Co. bought it from Youtie and Erlbaum for $436 million in 2000, [1] David's Bridal was the largest retailer of bridal gowns and wedding-related merchandise. When sold to Leonard Green & Partners on November 17, 2006, it became the only nationwide competitor of bridal stores [ 1 ] - one in four American brides are ...
Wearing white was quickly adopted by wealthy, fashionable brides. Less than a decade later, Godey's Lady's Book would incorrectly claim that white wedding gowns were an ancient custom reflecting a bride's virginity, writing "Custom has decided, from the earliest ages, that white is the most fitting hue, whatever may be the material. It is an ...
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A bride from the late 19th century wearing a black or dark coloured wedding dress. Though Mary, Queen of Scots, wore a white wedding gown in 1559 when she married her first husband, Francis Dauphin of France, the tradition of a white wedding dress is commonly credited to Queen Victoria's choice to wear a white court dress at her wedding to Prince Albert in 1840.
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