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The Genius Bar is a technical support service provided by Apple Inc. inside Apple Stores to support the use of its products and services. The locations provide concierge-style, face-to-face support for customers from "Geniuses" who are specially trained and certified by Apple, with multiple levels of certification depending on the products serviced.
As part of the Mac transition to Intel processors, Apple released a 13-inch laptop simply named "MacBook", as a successor to the PowerPC-based iBook series of laptops. . During its existence, it was the most affordable Mac, serving as the entry-level laptop that was less expensive than the rest of the Mac laptop lineup (the MacBook Pro portable workstation, and later the MacBook Air ultra-port
AppleCare+ is Apple's brand name for extended warranty and technical support plans. It allows the customer unlimited incidents of accidental damage with a deductible (which, like the price of the plan, varies by device). [1] AppleCare+ is available for Mac, iPad, iPhone, Apple Watch, Apple Vision Pro, Apple Display, headphones, Apple TV and ...
Another revision to the Touch Bar MacBook Pro was released in November 2020; it was the first MacBook Pro to feature an Apple-designed system on a chip, the Apple M1. In 2022, the Touch Bar MacBook Pro was updated to feature an Apple M2 chip. The 14-inch and 16-inch MacBook Pros were released in October 2021.
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Jobs also stopped licensing Mac OS to clone manufacturers, which had cost Apple ten times more in lost sales than it received in licensing fees. [43] Jobs made a deal with the largest computer reseller, CompUSA, to carry a store-within-a-store that would better showcase Macs and their software and peripherals. According to Apple, the Mac's ...
Apple launched a buy now, pay later service called 'Apple Pay Later' for its Apple Wallet users in March 2023. The program allows its users to apply for loans between $50 and $1,000 to make online or in-app purchases and then repaying them through four installments spread over six weeks without any interest or fees. [171] [172]
The Apple Battery Charger is a battery charger which was sold by Apple Inc. and bundled with six AA batteries. It was introduced in July 2010 and marketed as a way to charge Apple's wireless Magic Mouse , Magic Trackpad and Apple Wireless Keyboard . [ 2 ]
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