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The above applies when the retailer is the source of the coupon, since the product is offered at the post-coupon price. In jurisdictions seeking to tax more, [25] if the coupon is issued by the manufacturer, the original price is still paid but some of the price is covered by the manufacturer instead of the consumer and the full price remains ...
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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
These chains frequently engage in coffee wars to gain brand and consumer market share. Starbucks, Dunkin', and Tim Hortons are the three largest coffee companies in the world, respectively. [1] [2] The largest coffee houses typically have substantial supply-chain relations with the world's major coffee-producing countries. [3]
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