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  2. Services marketing - Wikipedia

    en.wikipedia.org/wiki/Services_marketing

    Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods. Services marketing typically refers to both business to consumer (B2C) and ...

  3. Multiple choice - Wikipedia

    en.wikipedia.org/wiki/Multiple_choice

    Multiple choice questions lend themselves to the development of objective assessment items, but without author training, questions can be subjective in nature. Because this style of test does not require a teacher to interpret answers, test-takers are graded purely on their selections, creating a lower likelihood of teacher bias in the results. [8]

  4. Major Field Test for Master of Business Administration

    en.wikipedia.org/wiki/Major_Field_Test_for...

    Basing the exam on core curriculum makes it a level playing field exam, giving it meaningful results and enabling it to measure reasoning ability. [9] [1] The test contains 124 multiple-choice questions. There are approximately 32 management questions, 31 marketing questions, 33 finance questions, and 28 managerial accounting questions.

  5. Byju's - Wikipedia

    en.wikipedia.org/wiki/Byju's

    Byju's is an education tutoring app that runs on a freemium model, [30] with free access to content limited for 15 days after the registration. [30] [31] It was launched in August 2015, [32] offering educational content for students from classes 4 to 12. [33]

  6. Service management - Wikipedia

    en.wikipedia.org/wiki/Service_management

    Service management in the manufacturing context, is integrated into supply chain management as the intersection between the actual sales and the customer point of view. The aim of high-performance service management is to optimize the service-intensive supply chains, which are usually more complex than the typical finished-goods supply chain.

  7. Customer satisfaction - Wikipedia

    en.wikipedia.org/wiki/Customer_satisfaction

    Customer satisfaction is an ambiguous and abstract concept and the actual manifestation of the state of satisfaction will vary from person to person and product/service to product/service. The state of satisfaction depends on a number of both psychological and physical variables which correlate with satisfaction behaviors such as return and ...

  8. Exam - Wikipedia

    en.wikipedia.org/wiki/Exam

    This is an accepted version of this page This is the latest accepted revision, reviewed on 8 March 2025. Educational assessment For other uses, see Exam (disambiguation) and Examination (disambiguation). Cambodian students taking an exam in order to apply for the Don Bosco Technical School of Sihanoukville in 2008 American students in a computer fundamentals class taking an online test in 2001 ...

  9. Consumer value - Wikipedia

    en.wikipedia.org/wiki/Consumer_value

    Consumer value is used to describe a consumer's strong relative preference for certain subjectively evaluated product or service attributes. [1] [2] [3] [4]The construct of consumer value has widely been considered to play a significant role in the success, competitive advantage and long-term success of a business, and is the basis of all marketing activities. [5]