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A giant of social psychology, Heider had few students, but his book on social perception had many readers, and its impact continues into the 21st Century, having been cited over 26,000 times. Heider introduced two theories that correspond to his two articles from 1944: attribution theory and cognitive balance.
Structural balance theory, proposed by the psychologist Fritz Heider in the 1940s, is a framework used to understand the dynamics of relationships within social networks. The theory focuses on the notion that individuals strive for consistency and harmony in their interpersonal relationships.
In the psychology of motivation, balance theory is a theory of attitude change, proposed by Fritz Heider. [1] [2] It conceptualizes the cognitive consistency motive as a drive toward psychological balance. The consistency motive is the urge to maintain one's values and beliefs over time.
Fritz Heider discovered Attribution theory during a time when psychologists were furthering research on personality, social psychology, and human motivation. [5] Heider worked alone in his research, but stated that he wished for Attribution theory not to be attributed to him because many different ideas and people were involved in the process. [5]
In his work on attribution theory, Fritz Heider noted that in ambiguous situations, people make attributions based on their own wants and needs, which are therefore often skewed. [1] He also explained that this tendency was rooted in a need to maintain a positive self-concept , later termed the self-serving bias .
Social perception (or interpersonal perception) is the study of how people form impressions of and make inferences about other people as sovereign personalities. [1] Social perception refers to identifying and utilizing social cues to make judgments about social roles, rules, relationships, context, or the characteristics (e.g., trustworthiness) of others.
Triadic closure is a concept in social network theory, first suggested by German sociologist Georg Simmel in his 1908 book Soziologie [Sociology: Investigations on the Forms of Sociation]. [1] Triadic closure is the property among three nodes A, B, and C (representing people, for instance), that if the connections A-B and A-C exist, there is a ...
In the balance theory of Fritz Heider the triad is the key to social dynamics. The discord in a rivalrous love triangle is an example of an unbalanced triad, likely to change to a balanced triad by a change in one of the relations. The dynamics of social friendships in society has been modeled by balancing triads.