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A web-based experiment or Internet-based experiment is an experiment that is conducted over the Internet.In such experiments, the Internet is either "a medium through which to target larger and more diverse samples with reduced administrative and financial costs" or "a field of social science research in its own right."
They are also referred to as Internet research, [1] Internet science [2] or iScience, or Web-based methods. [3] Many of these online research methods are related to existing research methodologies but re-invent and re-imagine them in the light of new technologies and conditions associated with the internet. The field is relatively new and evolving.
Internet research is the practice of using data from the Internet, especially free information on the World Wide Web and Internet-based resources (like online forums and social media), in research. Internet research has had a profound impact on the way ideas are formed and knowledge is created.
Being web-based and having a very large number of active writers and editors, it provides fast coverage of many topics and provides hyperlinking, unavailable in traditional media. Also, it often provides access to subject matter that is otherwise inaccessible in non-native languages.
The measurement, collecting, analysis, and reporting of web data in order to understand and optimize web usage is known as web analytics. Web analytics is more than just a way of measuring web traffic; it can also be used to conduct business and market research, as well as evaluate and enhance the effectiveness of a website. [24] Natural use
An online interview is an online research method conducted using computer-mediated communication (CMC), [1] such as instant messaging, email, or video. Online interviews require different ethical considerations, sampling and rapport than practices found in traditional face-to-face (F2F) interviews .
Similar examples from large web-based companies include Yahoo! Next and Microsoft Live Labs. One recent notable addition is Digg Labs, illustrating the Digg social bookmarking community's activities in near real-time. The labs are composed of the swarm and the stack activity displays. Mozilla has added a lab area to its product offering. [1]
The multiple site entry technique is a strategy that can be used in online research (also called Internet-based research, Web-based research) to target different samples via different recruitment sites and compare their data. [1] [2] It is a method used in behavioral and social research to assess the presence and impact of self-selection effects.