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  2. Gondola (retail) - Wikipedia

    en.wikipedia.org/wiki/Gondola_(retail)

    Freestanding display units in a supermarket. A gondola (usually pronounced / ɡ ɒ n ˈ d oʊ l ə / in this context) is a freestanding fixture used by retailers to display merchandise. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls. The vertical piece can be fitted with shelves ...

  3. Endcap - Wikipedia

    en.wikipedia.org/wiki/Endcap

    Endcaps at a Walmart store. In retail marketing, an endcap, end cap, Free Standing Display Unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. [1] It is often available for lease to a manufacturer in a retail environment.

  4. Trade promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Trade_promotion_(marketing)

    In-store displays are promotional fixtures in retail stores. Variations of in-store displays include Point-of-Sale Displays, which are located near cash registers to encourage impulse buying; Floor Stickers, or advertisements for products on the aisle of a store; Feature Displays, which can be located at the end of an aisle to draw attention to a product; and Special Racks, or manipulation of ...

  5. Visual merchandising - Wikipedia

    en.wikipedia.org/wiki/Visual_merchandising

    The lighting inside a retail store can be used strategically to highlight products on display or to create a comfortable environment for consumers. It is an important element used (alongside music, temperature, fragrance, and layout) in retail to create an atmosphere that matches with the brand's personality. [ 24 ]

  6. Counter display unit - Wikipedia

    en.wikipedia.org/wiki/Counter_Display_Unit

    These types of display stands are principally fabricated from printed corrugated board, acrylic, sheet metal, steel wire, vacuum formed plastic and wood or indeed a combination of more than one of these materials. Choice of material is often dictated by the length of time the display unit will be in store.

  7. Recycleddisplays.com - Wikipedia

    en.wikipedia.org/wiki/Recycleddisplays.com

    Recycleddisplays.com is the creation of Conn Burke, a consultant, display and mannequin supplier in the retail display business since 1971. [1] In the midst of the retail recession of the 1980s, Burke observed that a number of the retailers closing their stores had very high quality store fixtures.

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