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From its inception until 1978, Virginia Slims saw a steady increase in market share to 1.75% (3.9% of all female smokers). With the introduction of Lights in 1978, the market share increased to 2.5%. Other packings, including 120's, Ultra Lights, and Superslims helped push the market share to a peak of 3.1% (nearly 7% of female smokers) in 1989.
Menthol versions of Eve used similar designs but with more greenish tones. Shorter 100mm Eve in Regular and Menthol boxes were eventually reintroduced in 1985 but gradually disappeared due to a lack of consumer interest. In 1990, Eve Ultra Lights 120s were introduced in Regular and Menthol, promising lowered tar and nicotine, and milder flavor ...
5. Virginia Slims Superslims. Tar 1 mg. Nicotine 0.1 mg. Virginia is a cigarette brand owned by a tobacco industry giant, Altria (NYSE:MO). The brand focuses on female consumers mainly, offering a ...
It typically has a dark brown (rather than the traditional white) wrapper and is typically 120 mm (4.7 in) in length. The More brand does, however, produce shorter versions with the typical white wrapper and white or cork filters. [2] Bridging the gap between cigars and cigarettes, More was the first successful 120 mm cigarette.
White Pack (Menthol Lights) 100's—Box; Silver Pack (Menthol Ultra Lights) Kings—Box; See also ... This page was last edited on 27 January 2025, at 04:20 (UTC).
Altria and British American Tobacco each generate more than 20% of revenue from menthol, Morningstar analyst Philip Gorham estimated last month. In a joint statement, the plaintiffs in Tuesday's ...
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At a later point, the Capri trademark was acquired by Brown & Williamson, who first made Capri as a regular-gauge menthol cigarette. The brand was relaunched in 1987 as the world's first superslim cigarette, and to compete with other slim cigarettes which were marketed towards women at the time, such as Virginia Slims .