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[5] [6] In the United States, although clothing size standards exist (i.e., ASTM), most companies do not use them any longer. [2] Size inconsistency has existed since at least 1937. In Sears' 1937 catalog, a size 14 dress had a bust size of 32 inches (81 cm). In 1967, the same bust size was a size 8. In 2011, it was a size 0. [7]
The B fitting adds 12 cm and the T height modifier 4 cm to the base hip measurement 89 + 16 = 105 cm. [13] Additionally there are a set of age based waist adjustments, such that a dress marketed at someone in their 60s may allow for a waist 9 cm larger than a dress, of the same size, marketed at someone in their 20s. The age based adjustments ...
The large-size fashion revolution of 1977–1998 in the US began after the Fashion Group of NYC released a study predicting the demise of the Baby Boomer Junior Market, as the Boomers were coming of age. Mary Duffy's Big Beauties was the first model agency to work with hundreds of new plus-size clothing lines and advertisers. For two decades ...
With the average American woman's height (20 years and older) at about 5 ft 4 in (162.1 cm) (Department of Health 2012), both standard and catalog size ranges attempt to address a variety of weights or builds as well as providing for the "shorter-than-average" height woman with "petite" and "half-sizes". However "taller-than-average" women may ...
The 1930s started in depression and ended with the onset of World War II.With rising unemployment and despair, no industry was left unaffected. In the fashion industry, designers cut their prices and produced new lines of ready-to-wear clothes, along with clothing made of more economical and washable fabrics, such as rayon and nylon. [5]
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Monroe's white halter dress was designed by William Travilla, who simply went by Travilla. In 1949, the designer won an Academy Award for his work on Adventures of Don Juan and he went on to ...
In 1985 the company added a dress division. In 1983, their ad campaign featured model Carol Alt and in 1987 it featured a young Cindy Crawford. [4] In 1991, Ellen Tracy launched the Company Ellen Tracy line to appeal to younger wearers and also offered casual weekend clothing. In the spring of 1993, they added a plus-size division. [4]