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The third season had an average of 11.5 million in Total Viewers, up 39% from the second season which had a total of 8.3 million. It also went up in Adults 18-49 with 43% with an average of 4.0/12, while the previous season had a 2.8/8. This qualifies Scandal as TV’s fastest growing returning series. [44] Repeats air on BET. [45]
The 10.57 million people tuned into the episode marked a 15 percent viewership increase from the previous season's finale (9.12 million), in addition to the installment's 3.4 Nielsen rating in the target 18–49 demographic marked a 6 percent increase from 3.2, which was from the last season's finale. [10]
During season two, the amount of tweets generated per episode drastically increased, reaching thousands per minute, hundreds of thousands per episode, and accumulating millions of tweets per season. The plot twists, turns, and cliffhangers, packed into every episode, made Scandal a "must watch live" series and one of the most talked about shows.
Scandal episode: Episode no. Season 3 Episode 2: Directed by: Allison Liddi-Brown: Written by: Heather Mitchell: Original air date: October 10, 2013 () Guest appearances; Joe Morton as Rowan "Eli" Pope; Norm Lewis as Senator Edison Davis; Kate Burton as Sally Langston; Samantha Sloyan as Jeannine Locke; Episode chronology
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The episode's total viewership was 9,22 million and in the key 18–49 demographic, the episode earned a 3.2 Nielsen rating, [5] up 12 percent from the previous episode in total viewers (8.27) and up 7 percent in the target 18–49 demographic (3.0) marking the 2nd-highest-ever episode in the key demographic 18-49.
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