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A 1969 Swiss poster in International Typographic Style A 1959 Swiss poster. The style emerged from a desire to represent information objectively, free from the influence of associated meaning. The International Typographic Style evolved as a modernist graphic movement that sought to convey messages clearly and in a universally straightforward ...
Armin Hofmann, Poster for Kunsthalle Basel, 1959. Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.
Josef Müller-Brockmann (9 May 1914 – 30 August 1996) was a Swiss graphic designer, author, and educator, he was a Principal at Muller-Brockmann & Co. design firm. He was a pioneer of the International Typographic Style. [1] One of the main masters of Swiss design.
His About Graphic Design was published in 2017, [6] Graphic Design. A Concise History in 2001, [7] and Swiss Graphic Design: The Origins and Growth of an International Style, 1920–1965 in 2006. [8] Hollis's body of work consistently suggests a strong connection between graphic design and the cultural and social conditions that inspire it. [5]
The text was published in German, English and French, by Swiss publisher Arthur Niggli in 1967. [10] The book helped spread and propagate the Swiss Style, and became a basic text for graphic design and typography programs in Europe and North America. In 1962 he helped to found the International Center for the Typographic Arts (ICTA) in New York ...
New Graphic Design, French: Graphisme Actuel) was a quarterly graphic design journal founded in 1958. [1] The journal disseminated the tenets of the International Typographic Style and was key in its emergence as a movement. Eighteen issues of the journal were published from 1958 to 1965. [2]
Specimen of the typeface Gerstner Programm. Gerstner Programm was designed by Karl Gerstner between 1964-67 and first published in Berthold's Diatype filmsetting format. 16 versions of the programme were generated, 8 regular and 8 italic, using the Sinar camera under the expert direction of GGK staff member Werner Richli.
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