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The International Marketing Review is a peer-reviewed academic journal published by Emerald Group Publishing. It was established in 1983. It was established in 1983. The editors-in-chief are Jeryl Whitelock ( University of Bradford ) and John Cadogan ( University of Loughborough ).
The NPS assumes a subdivision of respondents into "promoters" who provide ratings of 9 or 10, "passives" who provide ratings of 7 or 8, and "detractors" who provide ratings of 6 or lower. Calculating the net promoter score involves subtracting the percentage of detractors from the percentage of promoters collected by the survey item. [3]
[1] [2] It has evolved into an "informal international group of scholars concerned with developing concepts and knowledge in the field of business-to-business marketing and purchasing", [3] and is also concerned with marketing and purchasing in a business-to-consumer context. [4] The group is also called the Nordic school of marketing. [5] [6]
Just Marketing, Inc. (JMI), founded in 1995, is a motorsports marketing agency, sponsorship and advertising in Formula One, NASCAR Cup Series, NASCAR Xfinity Series, IndyCar Series, MotoGP and the WRC, among others.
IPC Systems, Inc. is an American company headquartered in State Street, Manhattan, New York, that provides and services voice communication systems for financial companies. [1] In 2014, IPC Systems employs approximately 1,000 employees throughout the Americas, EMEA and Asia-Pacific regions [ 2 ]
Pages in category "International marketing research companies" The following 4 pages are in this category, out of 4 total. This list may not reflect recent changes .
In the 1990s, Tele-Communications Inc. (TCI) and Time Warner scrapped efforts to create internal billing software and hired CSG International. [11] The 15-year agreement CSG signed with TCI on August 11, 1997 [ 13 ] made CSG the largest vendor in the industry [ 6 ] and was the primary contributor to its growth in the '90s. [ 13 ]
Global marketing is also a field of study in general business management that markets products, solutions, and services to customers locally, nationally, and internationally. [3] [4] International marketing is the application of marketing principles in more than one country, by companies overseas or across national borders. [5]