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Today, the game launched it's first branded clothing line, partnering up with Rocawear. Rocawear was started in 1999 by Jay-Z. Skip to main content. 24/7 Help. For premium support please call: ...
The company continued with acquisitions in 2007 with the purchase of Cannon, Danskin, Artful Dodger, and Rocawear brands. On November 15, 2007, Iconix bought the Starter brand from Nike . On October 27, 2009, Iconix paid $109 million for a 51% stake in urban fashion brand Eckō Unltd.
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