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The total listenership for terrestrial radio in the United States as of January 2017 was 256 million, [8] up from 230 million in 2005. [9] Of the 121 million listeners in markets served by portable people meters in 2021, an average of 7.5 million are listening to a radio at any given time, up slightly from 2020.
Cable radio: Cable radio providers include Music Choice, Muzak, DMX, Sonic Tap and Canada-based Galaxie. CRN Digital Talk Radio Networks specialize in talk radio. [6] Satellite radio: Direct-to-consumer satellite radio broadcasting was introduced in the United States in 1997; there is only a single provider, SiriusXM. Technical operations are ...
The key demographic or target demographic is a term in commercial broadcasting that refers to the most desirable demographic group to a given advertiser. Key demographics vary by outlet, time of day, and programming type, but they are generally composed of individuals who are younger and more affluent than the general public: "Young adult viewers have been TV's target demographic for decades ...
Radio was an already prominent medium, but Sanders referred to his initiative as radio 'growing up' in terms of its business aspects and how it dealt with advertising. [19] Philco told dealers that during the Philco Hour , broadcast nationwide on Friday nights, the company's name would be mentioned at least one dozen times in each episode. [ 20 ]
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles-based Coffin, Cooper, and Clay in the early 1950s. [2]
A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. [1] The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelled to develop new and exclusive ways to programming by competition with television. [2]
When it comes to real estate, millennials and Gen Zers share a lot more in common than the two generations may realize. GOBankingRates spoke with several real estate professionals to learn what...
Media Markets of the United States. A Television Market Area (TMA) is a group of counties in the United States covered by a specific group of television stations.The term is used by the U.S. Government's Federal Communications Commission (FCC) to regulate broadcast, cable, and satellite transmissions, according to the Code of Federal Regulations, at 47 CFR § 76.51 and FCC.gov.