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Choice architecture is the design of different ways in which choices can be presented to decision makers, and the impact of that presentation on decision-making. For example, each of the following: the number of choices presented [1] the manner in which attributes are described [2] the presence of a "default" [3] [4] can influence consumer choice.
Raymond "Ray" Ozzie (born November 20, 1955) is an American software industry entrepreneur who held the positions of Chief Technical Officer and Chief Software Architect at Microsoft between 2005 and 2010. Before Microsoft, he was best known for his role in creating Lotus Notes. [1]
Attribute-driven design [1] [2] (also called ADD or Attribute-driven design method) is a methodology to create software architectures that takes into account the quality attributes of the software.
A nudge, as we will use the term, is any aspect of the choice architecture that alters people's behavior in a predictable way without forbidding any options or significantly changing their economic incentives. To count as a mere nudge, the intervention must be easy and cheap to avoid.
Component Object Model (COM) is a binary-interface technology for software components from Microsoft that enables using objects in a language-neutral way between different programming languages, programming contexts, processes and machines.
Architecture evolution is the process of maintaining and adapting an existing software architecture to meet changes in requirements and environment. As software architecture provides a fundamental structure of a software system, its evolution and maintenance would necessarily impact its fundamental structure.
Windows DNA, short for Windows Distributed interNet Applications Architecture, was a marketing name for a collection of Microsoft technologies that enabled the Windows platform and the Internet to work together. Some of the principal technologies that DNA comprised were ActiveX, Dynamic HTML (DHTML) and COM.
The Next-Generation Secure Computing Base (NGSCB; codenamed Palladium [1] and also known as Trusted Windows [2]) is a software architecture designed by Microsoft which claimed to provide users of the Windows operating system with better privacy, security, and system integrity.
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