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Business communication emerged as a field of study in the late 20th century, due to the centrality of communication within business relationships. The scope of the field is difficult to define because of the various ways in which communication is used between employers, employees, consumers, and brands. [40]
Business communication is the act of information being exchanged between two-parties or more for the purpose, functions, goals, or commercial activities of an organization. [1] Communication in business can be internal which is employee-to-superior or peer-to-peer, overall it is organizational communication.
The process of communication design involves strategic business thinking, including using market research, creativity, problem-solving, and technical skills and knowledge such as colour theory, page layout, typography, and creating visual hierarchies. [5] Communication designers translate ideas and information through a variety of media.
In such a model, creativity is the product of endowments and active investments in creativity; the costs and benefits of bringing creative activity to market determine the supply of creativity. Such an approach has been criticized for its view of creativity consumption as always having positive utility , and for the way it prematurely analyzes ...
According to Stoll and Temperley (2009, 69–74), creative leaders foster conditions that can help to inspire creativity in others. These conditions include: "stimulating a sense of urgency if necessary, exposing colleagues to new thinking and experiences, providing time and space to facilitate the practicalities; setting high expectations, promoting individual and collaborative creative ...
The field traces its lineage through business information, business communication, and early mass communication studies published in the 1930s through the 1950s. Until then, organizational communication as a discipline consisted of a few professors within speech departments who had a particular interest in speaking and writing in business settings.
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Communication has existed since the beginning of human beings, but it was not until the 20th century that people began to study the process. As communication technologies developed, so did the serious study of communication. When World War I ended, the interest in studying communication intensified.