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  2. List of magazines in Nigeria - Wikipedia

    en.wikipedia.org/wiki/List_of_magazines_in_Nigeria

    Nigeria witnessed the emergence of online magazines in the 2010s most which are literary magazines. [ 3 ] The following is an incomplete list of current and defunct magazines published in Nigeria.

  3. Influencer marketing - Wikipedia

    en.wikipedia.org/wiki/Influencer_marketing

    Chiara Ferragni is a fashion influencer and blogger known for her sponsored fashion posts.. Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. [1]

  4. Digital influencer - Wikipedia

    en.wikipedia.org/wiki/Digital_influencer

    A digital influencer is a digital media content creator who uses his/her media platforms to influence audience behavior both online and offline. Digital influencer may also refer to: Internet celebrity; Digital marketing; Social media marketing; Influencer marketing; Virtual influencer

  5. Influencer - Wikipedia

    en.wikipedia.org/wiki/Influencer

    An influencer [6] [7] [8] (also known as a social media influencer [9] [10] [11] or online influencer [12] [13] [14]) is an individual who builds a grassroots online presence through engaging content like photos, videos, and updates, using direct audience interaction to establish authenticity, expertise, and appeal, and standing apart from ...

  6. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  7. The Elements of Influence - Wikipedia

    en.wikipedia.org/wiki/The_Elements_of_Influence

    The Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand, And Buzz, or simply The Elements of Influence (Dutton, 2006), is a book written by Alan D. Kelly that explains the first complete ontology of influence, known as The Standard Influence Decision System, sometimes referred to as "The Playmaker's Standard."

  8. Global marketing - Wikipedia

    en.wikipedia.org/wiki/Global_marketing

    Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities to reach global objectives". [ 1 ] [ 2 ] Global marketing is also a field of study in general business management that markets products, solutions, and services to customers locally, nationally ...

  9. User-generated content - Wikipedia

    en.wikipedia.org/wiki/User-generated_content

    An example of user-generated content, a personalised sign and objects in the virtual world of Second Life. User-generated content (UGC), alternatively known as user-created content (UCC), emerged from the rise of intelligent web services which allow everyday users to create content, such as images, videos, audio, text, testimonials, and software (e.g. video game mods) and interact with other ...