Search results
Results from the WOW.Com Content Network
An example of mental accounting is people's willingness to pay more for goods when using credit cards than if they are paying with cash. [1] This phenomenon is referred to as payment decoupling. Mental accounting (or psychological accounting ) is a model of consumer behaviour developed by Richard Thaler that attempts to describe the process ...
According to the constructed preference view, consumer willingness to pay is a context-sensitive construct; that is, a consumer's WTP for a product depends on the concrete decision context. For example, consumers tend to be willing to pay more for a soft drink in a luxury hotel resort in comparison to a beach bar or a local retail store.
Other examples of the endowment effect include work by Ziv Carmon and Dan Ariely, [9] who found that participants' hypothetical selling price (willingness to accept or WTA) for NCAA final four tournament tickets were 14 times higher than their hypothetical buying price (willingness to pay or WTP).
An example of this practice is in Australia, where 5 cents has been the smallest denomination coin since 1992, but pricing at .98 or .99 on items under several hundred dollars is still almost universally applied (e.g.: $1.99–299.99), while goods on sale often price at .94 and its variations. Finland and the Netherlands were the first two ...
The economic concept of sliding scale at its most basic: people pay as they are able to for services, events and items. Those with access to more resources pay more and thus provide the cushion for those with less access to pay less, creating a sustainable economic underpinning for said services, events and items. [26]
A well-known example of this effect was documented by Ziv Carmon and Dan Ariely, who found that willingness to accept for tickets to a major basketball game was more than 10 times larger than the willingness to pay. [8] Showing that the endowment effect makes people value a good or service more if they possess it.
The pain of paying is a concept from Behavioral Economics and Behavioral Science, coined in 1996 by Ofer Zellermayer, whilst writing his PhD dissertation at the University of Carnegie Mellon, under supervision of George Loewenstein. The term refers to the negative emotions experienced during the process of paying for a good or service. [1]
In economics, the free-rider problem is a type of market failure that occurs when those who benefit from resources, public goods and common pool resources [a] do not pay for them [1] or under-pay. Free riders may overuse common pool resources by not paying for them, neither directly through fees or tolls, nor indirectly through taxes.