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Freecharge is building an advertising platform that will capture online and offline purchase behavior and brand preferences of consumers, by offering incentives and discount coupons to users to transact on its platform. [14] On 8 April 2015, Indian e-commerce firm Snapdeal acquired Freecharge for ₹2800 crore (US$400 million) in cash and stock ...
Shah co-founded Freecharge along with Sandeep Tandon in August 2010 as a financial services company that allowed users to pay bills as well as recharge mobile, broadband, DTH and metro cards. In 2015, e-commerce company Snapdeal acquired Freecharge for ₹2800 crore (US$400 million) in cash and stock. [4]
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The initiative saw the sale of non-core businesses, Freecharge and Vulcan Express, to dedicate more resources to Snapdeal's e-commerce marketplace, which is its core business. [13] [14] The strategy yielded strong results. From 2017 to 2021, Snapdeal's revenue grew by 74% [15] at its peak, while losses were cut by nearly 95%. [16]
Jason Kothari is an entrepreneur and business leader, known as a turnaround expert. [1] He is the former CEO of Housing.com [2] and FreeCharge. [3] Previously, Kothari was the Chief Strategy and Investment Officer at Snapdeal. [4]
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The total number of DTH subscribers in India rose from 1.5 million in 2005 to 23 million in 2010. [8] Sun Direct became the first DTH provider to offer high-definition (HD) channels in early 2010. [9] Tata Play (formerly Tata Sky) began offering HD channels later that year. [10] Other DTH providers subsequently began carrying HD channels. [11]
Dish TV was also voted India's most trusted DTH brand according to the Brand Trust Report 2014, a study conducted by Trust Research Advisory. [ 5 ] [ 6 ] On 22 March 2018, Dish TV completed a merger with Videocon d2h, creating the largest DTH provider in India at the time of merger and formerly as Siti Networks .