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  2. Behavioral economics - Wikipedia

    en.wikipedia.org/wiki/Behavioral_economics

    Behavioral economics is the study of the psychological (e.g. cognitive, behavioral, affective, social) factors involved in the decisions of individuals or institutions, and how these decisions deviate from those implied by traditional economic theory. [1] [2] Behavioral economics is primarily concerned with the bounds of rationality of economic ...

  3. Decision theory - Wikipedia

    en.wikipedia.org/wiki/Decision_theory

    The mythological Judgement of Paris required selecting from three incomparable alternatives (the goddesses shown).. Decision theory or the theory of rational choice is a branch of probability, economics, and analytic philosophy that uses the tools of expected utility and probability to model how individuals would behave rationally under uncertainty.

  4. Mental accounting - Wikipedia

    en.wikipedia.org/wiki/Mental_accounting

    Mental accounting incorporates the economic concepts of prospect theory and transactional utility theory to evaluate how people create distinctions between their financial resources in the form of mental accounts, which in turn impacts the buyer decision process and reaction to economic outcomes.

  5. Rational choice model - Wikipedia

    en.wikipedia.org/wiki/Rational_choice_model

    The neoclassical approach is to call on rational economic man to solve both. Economic relationships that reflect rational choice should be ‘projectible’. But that attributes a deductive power to ‘rational’ that it cannot have consistently with positivist (or even pragmatist) assumptions (which require deductions to be simply analytic ...

  6. Social choice theory - Wikipedia

    en.wikipedia.org/wiki/Social_choice_theory

    Social choice theory is a branch of welfare economics that extends the theory of rational choice to collective decision-making. [1] Social choice studies the behavior of different mathematical procedures (social welfare functions) used to combine individual preferences into a coherent whole.

  7. Prospect theory - Wikipedia

    en.wikipedia.org/wiki/Prospect_theory

    Daniel Kahneman, who won the 2002 Nobel Memorial Prize in Economics for his work developing prospect theory. Prospect theory is a theory of behavioral economics, judgment and decision making that was developed by Daniel Kahneman and Amos Tversky in 1979. [1] The theory was cited in the decision to award Kahneman the 2002 Nobel Memorial Prize in ...

  8. Bounded rationality - Wikipedia

    en.wikipedia.org/wiki/Bounded_rationality

    The study undertaken by Kahneman found that emotions and the psychology of economic decisions play a larger role in the economics field than originally thought. The study focused on the emotions behind decision making such as fear and personal likes and dislikes and found these to be significant factors in economic decision making.

  9. Philosophy and economics - Wikipedia

    en.wikipedia.org/wiki/Philosophy_and_economics

    Philosophy and economics studies topics such as public economics, behavioural economics, rationality, justice, history of economic thought, rational choice, the appraisal of economic outcomes, institutions and processes, the status of highly idealized economic models, the ontology of economic phenomena and the possibilities of acquiring knowledge of them.