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Nation branding aims to measure, build and manage the reputation of countries (closely related to place branding).In the book Diplomacy in a Globalizing World: Theories and Practices, the authors define nation branding as "the application of corporate marketing concepts and techniques to countries, in the interests of enhancing their reputation in international relations."
Branding national myths and symbols [1] (BNMS) is a field of research focusing on branding and marketing of a nation's myths and symbols. The research blends the theories of marketing, cultural communications, sociology , public relations, and semiotics .
According to the Simon Anholt Report, nation branding refers to "how a country is seen by others". Other conceptualizations define nation branding as "strategic self-presentation of a country with the aim of creating reputational capital through economic, political, and social interest promotion at home and abroad."
Nation branding aims to measure, build and manage the reputation of countries (closely related to place branding).In the book Diplomacy in a Globalizing World: Theories and Practices, the authors define nation branding as "the application of corporate marketing concepts and techniques to countries, in the interests of enhancing their reputation in international relations."
Place branding (includes place marketing and place promotion) is a term based on the idea that "cities and regions can be branded," whereby branding techniques and other marketing strategies are applied to "the economic, political and cultural development of cities, regions and countries." [1] As opposed to the branding of products and services ...
A national symbol is a manifestation of a nation or community, serving as a representation of their identity and values. National symbols may be not only applied to sovereign states but also nations and countries in a state of colonial or other forms of dependence , federal integration , or even ethnocultural communities that identify as a ...
Polandball, a contemporary form of national personification in which countries are drawn by Internet users as stereotypic balls and shared as comics on online communities. Hetalia, a manga and anime about personified countries interacting. Mural crown; National animal, often personifies a nation in cartoons. National emblem, for other metaphors ...
Nation branding, the application of marketing and brand management techniques for the advancement of a country Place branding, the application of marketing and place promotion techniques for the advancement of country subdivisions (mostly tourism and investments) Personal branding, people and their careers marketed as brands (also reputation ...