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2. Psychological pricing - Wikipedia

   en.wikipedia.org/wiki/Psychological_pricing

   Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [1]

3. Tom Brady - Wikipedia

   en.wikipedia.org/wiki/Tom_Brady

   As a result, he was not selected until the sixth round of the 2000 NFL draft by the New England Patriots, 199th overall, a compensatory pick the Patriots earned due to the loss of punter Tom Tupa to free agency in 1999, [123] and was the seventh quarterback taken. He and his family believed Brady would be drafted in the second or third round ...