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  2. Walmart launches new grocery brand as it tries to hang on to ...

    www.aol.com/news/walmart-launches-grocery-brand...

    On Tuesday, the big-box retailer said it will roll out a private label called BetterGoods, a line of more trend-and chef-driven foods. Most items will be priced at less than $5. Walmart is already ...

  3. List of Walmart brands - Wikipedia

    en.wikipedia.org/wiki/List_of_Walmart_brands

    Equate is an example of the strength of Walmart's private label store brand. In a 2006 study, The Hartman Group marketing research firm issued a report which found that "Five of the top 10 "likely to purchase" private label brands are managed by Walmart including: Great Value, Equate, Sam's Choice, Walmart, and Member's Mark (Sam's Club), per ...

  4. The House of Walmart? Retailer tries again to sell ... - AOL

    www.aol.com/news/house-walmart-retailer-tries...

    The big-box retailer announced in 2021 that it had tapped the fashion designer to be creative director of its private-label brands Free Assembly and Scoop. Walmart has also leaned into that ...

  5. Amazon launches new Amazon Saver private label to help ... - AOL

    www.aol.com/amazon-launches-amazon-saver-private...

    PHOTO: Amazon announced a new private-label brand, Amazon Saver, for what the company said will be more affordable groceries. (Amazon) As of time of publication, some items include a 42-ounce can ...

  6. Sam's Choice - Wikipedia

    en.wikipedia.org/wiki/Sam's_Choice

    Sam's Choice. Sam's Choice is a private label brand created by Cott Beverages for Walmart stores. The brand was introduced as "Sam's American Choice" in 1991 and has since been shortened to simply "Sam's Choice". It is named after Sam Walton, the founder of Walmart. Items produced under the Sam's Choice label primarily are grocery items.

  7. Walmart launches store-label food brand as it seeks to appeal ...

    lite.aol.com/news/health/story/0001/20240430/80e...

    The launch from the country's largest retailer comes as inflation has driven shoppers to seek less-expensive alternatives, lifting the popularity of private-label brands. Private brands accounted for nearly 26% of the overall market share in the number of units in the food and beverage category sold last year, up from 24.7% during the previous ...

  8. Walmart - Wikipedia

    en.wikipedia.org/wiki/Walmart

    Walmart began offering private label brands in 1991, with the launch of Sam's Choice, a line of drinks produced by Primo Water for Walmart. Sam's Choice quickly became popular and by 1993, was the third-most-popular beverage brand in the United States. [ 305 ]

  9. Amazon Targets Walmart's Grocery Market with Expanded ... - AOL

    www.aol.com/finance/amazon-targets-walmarts...

    Walmart held the top position in the U.S. grocery market with 23.6% market share in 2023 as per Statista.. In August, Amazon reported second-quarter topline growth of 10% year-over-year to $148 ...

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