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Pears Glycerin soap is a British brand of soap first produced and sold in 1807 by Andrew Pears, at a factory just off Oxford Street in London. It was the world's first mass-market translucent soap. Under the stewardship of advertising pioneer Thomas J. Barratt , A. & F. Pears initiated several innovations in sales and marketing.
Barratt was born in London. He married Mary Pears, the eldest daughter of Francis Pears, the head of A. & F. Pears. He consequently entered the firm in 1865, becoming his father-in-law's partner. Under his leadership, the company instituted a systematic method of advertising its distinctive soap, in which slogans and memorable images were combined.
Bubbles, originally titled A Child's World, is an 1886 painting by Sir John Everett Millais that became famous when it was used over many generations in advertisements for Pears soap. During Millais's lifetime, it led to widespread debate about the relationship between art and advertising.
A 1900 British ad for Pears soap. In London in the late 19th century Thomas J. Barratt was hailed as "the father of modern advertising". [10] [11] [12] Working for the Pears Soap company, Barratt created an effective advertising campaign for the company products, which involved the use of targeted slogans, images and phrases. This budget ...
The history of advertising can be traced to ancient civilizations. ... [27] [28] [29] Working for the Pears Soap company, Barratt created an effective advertising ...
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In 1882, London socialite and West End stage actress Lillie Langtry became the poster-girl for Pears Soap, making her the first celebrity to endorse a commercial product. [ 4 ] [ 5 ] In the late 1800s, trading cards were introduced, a card with an image of a celebrity and a product description which was either given to the customer or inserted ...
By BANU IBRAHIM Believe it or not, the Victoria's Secret Fashion Show has been around for 20 years! Whether you tune it to listen to the incredible live music or you want to spot your favorite ...