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Emphasis is provided by using italics, used for key words, stage directions and the names of characters, and capitalization of key words. There are many designs. With both italics and boldface, the emphasis is correctly achieved by swapping into a different font of the same family; for example by replacing body text in Arial with its bold or ...
Specimens of typefaces designed by Eric Gill. Type design is the art and process of designing typefaces.This involves drawing each letterform using a consistent style. The basic concepts and design variables are described below.
A revolving type case for wooden type in China, an illustration shown in a book published in 1313 by Wang Zhen Korean movable type from 1377 used for the Jikji. Although typically applied to printed, published, broadcast, and reproduced materials in contemporary times, all words, letters, symbols, and numbers written alongside the earliest naturalistic drawings by humans may be called typography.
Slab serif lettering and typefaces appeared rapidly in the early nineteenth century, having little in common with previous letterforms. As the printing of advertising material began to expand in the early nineteenth century, new and notionally more attention-grabbing letterforms became popular. [5]
Serifs originated from the first official Greek writings on stone and in Latin alphabet with inscriptional lettering—words carved into stone in Roman antiquity.The explanation proposed by Father Edward Catich in his 1968 book The Origin of the Serif is now broadly but not universally accepted: the Roman letter outlines were first painted onto stone, and the stone carvers followed the brush ...
An "appropriate, representative" color, when intended to identify with an organization's logo or branding, should use the most prominent accessible color in the logo. For example, Template:Pink Panther should be using a background of F6D4E6 (the color of the body in File:Pink Panther.png ) rather than E466A9 (the color of the background in that ...
This is based on the idea that word processing is significantly faster than color processing. In a condition where there is a conflict regarding words and colors (e.g., Stroop test), if the task is to report the color, the word information arrives at the decision-making stage before the color information which presents processing confusion.
These are the news and magazine style of "pulling" material already in the article to reuse it in attention-grabbing decorative quotations. This unencyclopedic approach is a form of editorializing , produces out-of-context and undue emphasis , and may lead the reader to conclusions not supported in the material.