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Facebook is the most popular social advertising platform, but an increasing number of young people use Snapchat. Pew Research Center data show that 78% of young Americans (18–24 years old) use Snapchat, and 54% in the 25–29-year-old group. [ 7 ]
The station signed on from the start as the Lafayette area's Fox affiliate, with NBC being launched on the second subchannel; the station was owned by Waypoint Media, a company operated by Mike Reed. [5] Prior to the launch of WPBI-LD its owner, Lafayette TV LLC purchased four Lafayette market radio stations from Artistic Media Partners Inc. [6]
Lafayette (/ ˌ l ɑː f i ˈ ɛ t, ˌ l æ f-/ LA(H)F-ee-ET) is a city in and is the county seat of Tippecanoe County, Indiana, United States, [4] [5] located 63 miles (101 km) northwest of Indianapolis and 125 miles (201 km) southeast of Chicago. According to the 2020 census, the population of Lafayette was 70,783. [6]
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WLFI-TV presently broadcasts 22 + 1 ⁄ 2 hours of locally produced newscasts each week (with four hours each weekday, 1 + 1 ⁄ 2 hours on Saturdays and one hour on Sundays); unlike most CBS affiliates in the Eastern Time Zone, the station's early evening newscast at 5 p.m. runs only for a half-hour, with the station opting to run syndicated programs during the 5:30 p.m. half-hour.
The Lafayette–West Lafayette–Frankfort Combined Statistical Area (CSA) is made up of six counties in Indiana. The statistical area includes one metropolitan area and two micropolitan areas . As of the 2020 Census, the CSA had a population of 256,906 (though a July 1, 2021 estimate placed the population at 257,774).
Wabash National was founded as a start-up in 1985 in Lafayette, Indiana and has been publicly traded since 1991. [4] [5] The company was co-founded in April 1985 by Jerry Ehrlich, formerly the president of Monon Corp., an Indiana-based trailer manufacturer.