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  2. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  3. Business marketing - Wikipedia

    en.wikipedia.org/wiki/Business_marketing

    Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows them to sell products or services to other companies or organizations, who either resell them, use them in their products or services, or use them to support their work.

  4. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Marketing communications include advertising, promotions, sales of products, Branding , advertising campaign, events, and online promotions. [3] The process allows the public to know or understand a brand and get a clear idea of what the brand has to offer.

  5. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    The 7 Cs Compass Model is a framework in co-marketing (symbiotic marketing). It has been criticized for being little more than the 4 Ps with different points of emphasis. In particular, the 7 Cs inclusion of consumers in the marketing mix is criticized, since they are a target of marketing, while the other elements of the marketing mix are ...

  6. APA style - Wikipedia

    en.wikipedia.org/wiki/APA_style

    [4] [5] In 1944, a 32-page guide appeared as an article in the same journal. [3] [6] The first edition of the APA Publication Manual was published in 1952 as a 61-page supplement to the Psychological Bulletin, [7] [8] marking the beginning of a recognized "APA style". [3] The initial edition went through two revisions: one in 1957, and one in ...

  7. Kylie Kelce Says This is the ‘Most Romantic Gesture’ Husband ...

    www.aol.com/kylie-kelce-says-most-romantic...

    The father of three daughters (Kylie is currently expecting their fourth baby girl) went on to say that he considers "anybody who doesn't treat service people with respect and kindness" to be a ...

  8. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

  9. Citation analysis - Wikipedia

    en.wikipedia.org/wiki/Citation_analysis

    Citation analysis tools can be used to compute various impact measures for scholars based on data from citation indices. [6] [7] [note 1] These have various applications, from the identification of expert referees to review papers and grant proposals, to providing transparent data in support of academic merit review, tenure, and promotion ...